You are Paid To Think - When Seeing What Already Is, Is No Longer Enough

As the CEO of a corporate business, you are paid to think.  The success or failure of your company lies in your wisdom, experience, and ability to think deeply and strategically about your business now and in the future.

Back in the 80s and 90s, CEOs enjoyed a more consistent and predictable business environment.  The way to profitability was simply to do more of what was working well (and profitable) and do less of what was not.  Prior year results were a reliable indicator of future year performance.  Strategy could be developed using simple scenarios and calculations.  Cost savings or price increases were simple and easy ways to manage profits. 

Today’s business environment is radically different.  New businesses and entrepreneurs enjoy the ease of entry into even the most complex markets thanks to fast-moving technological advances.  Not only that, the lack of capital overhead allows these newer businesses to move more quickly to meet customer needs than ever before. 

Customers too have lost loyalty.  With more access to information and friend referrals than ever before, customers will easily move toward the business providing the best solution for their needs in the moment...and customer service can make or break a company as referrals and positive and negative press spread more quickly through social media.

In today’s turbulent times, you can only succeed if you are a CEO who can see the unseen, identify opportunities hiding from view, and focus on strategy rather than becoming sidetracked in the minutia of daily meetings and procedural distractions. 

In today’s video, I share ways you can take the time and learn to be a CEO who sees around corners, see the unseen, and take advantage of your creative strategic thinking to create sustained profitable growth for your corporation.