Latest News Archives: 2017/10

Is your business stuck in a rut? Instead of continuously moving forwards and developing, gaining the sustainable income streams, are you are somewhat stuck at one point, unable to figure out, how and why? You must be doing everything right, or…

Your risk having Executive Dysfunction Syndrome.

Executive Dysfunction Syndrome comes from clinging to an obsolete Business rulebook, which means focusing your time and resources primarily on increasing short term shareholder value. The consequences?

In today’s brief, and potently valuable video, you will discover precisely why focusing on maximizing shareholder value as your primary business strategy will continuously leave your business stuck and flailing during fast paced and turbulent times.

I will discuss how you can spot the business patterns and symptoms of living with Executive Dysfunction Syndrome and show you precisely how the Strategic Wealth Creator System ™ will transform your life and your business, making you more agile and responsive to changes in your market or business.

I will also share how to simplify your business and your job as CEO to focus only on strategic effectiveness, and provide you with the two absolutely game-changing tools you must have for your business to succeed. 

If you are stuck and can’t figure out how to overcome the stumbling blocks in your business...If low performance is keeping you up at night, this video will provide you with a mapped out thinking processes that can be applied and put into practical use by any organization.

Click for the video below to learn more about Creative Leadership for Turbulent Times ™ ...a certain cure for Executive Dysfunction Syndrome.

If you are struggling to understand WHY your corporate family business has been performing sluggishly, today’s video is just for you to find the answers you need to start moving profitably.

After advising CEOs of hundreds of mid to large sized corporate family businesses, I have learned that there are 5 Harsh Realities causing your business to struggle.  Like it or not, these 5 Harsh Realities are changing the course of your business and creating new twists and turns, which slow down your business momentum and steal your profits.

The shocking thing is most CEOS actually refuse to face the reality, instead of living in denial as they spin stories for themselves, their Boards and their employees.

Have you ever spun a story like this when describing slowing sales and profits? ”It’s just a little disruption” ”We’ll be back to normal soon.”

“Things are even worse for our competitors.” Using those excuses is classic denial.  When you practice Denial as Corporate Family business CEO, you put your family’s legacy and future at risk. At 1:30 Carlos Dias reflects on his own experiences as CEO and thoughts on DENIAL. Quite logically, when you try to fold 2 Contradictory beliefs Simultaneously, not only it creates a dysfunction - it creates a crash.

It is pure science. When in Denial, Carlos explains, your mental processing capacity simply slows down. You are attempting to fold two contradictory beliefs into one truth, and it creates dysfunction in your business and in your own mind. 

Psychologists call this symptom “Cognitive Dissonance” and it causes you to become depressed, anxious and angry, affecting both your Business and your Personal life. In this video, I reveal precisely how to face and fix your denial with a step-by-step solution. As with all of the other tools and assets I’ve shared with you, the solution is not complicated once you make sure you are following the right principles.

Are you protesting in denial right now?  Are you thinking, “No, this isn’t me.  I mean, sure we have created some stories about declines in sales, and I do feel frustrated and unsure what next year will bring...or how to change it, but I can’t be in denial.” In my experience, If I tell a CEO that he or she is in denial of what actually has been happening in the business, most of them will first deny it.  The crucial thing is to understand, whether you would be denying the actual circumstances or not, the numbers don’t lie.   In this video, I will introduce you to the Reality Metric, a tool to help you to see whether you are running the business that is healthy or slowly destroying itself.

The fact is, o matter how hard you are working, no matter how many units you are selling - you might not be creating wealth in your business.  You might even be destroying it. Every tool I provide has proven itself 100%, time and again, through many years and many industries. The most beneficial aspect of the Reality Metric is that it is built on a powerful calculation showing you the real picture of your business so you can spot failures at just the right time to prevent a disastrous business meltdown. Using the Reality Metric, you can keep your business profitable even in the Turbulent, ever-changing times. You will be able to acquire the necessary mental tool-kit, using the flexible set of strategic thinking processes introduced throughout my work to prepare you to thrive in turbulent and complex times.

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In today’s video, I want to profoundly shift and permanently transform your thinking, actions and transactional focus as the CEO or Key Executive of your corporate family businesses. Why? Because we live in turbulent, complex and ever-changing times. Your core business, the financial asset that you and your family depend on to survive, may be hitting a wall you don’t even notice. 

Today, I will open your eyes to the new mirror for your business so you can see around corners and identify issues before they become serious threats to your business survival. The fundamental principle is to understand is that everything has changed and continues to change...yet most CEO’s have remained the same. Are you taking the advantage of opportunities the non-linear times generously provide you with, or, trapping your business in mediocrity, letting your competitors overrun you?

It is time to update your “Mental Operating System” as a CEO. No longer can you blame matters outside your immediate control for your under-performing business.  After all, some CEOs are thriving in this turbulent world. 

This video shares the fundamental principles and strategies to shift your strategic perspective, thus changing the direction of your company towards sustainable wealth and prosperity. 

We teach you which of the questions you ask about your business are no longer relevant and show you the right questions to ask to illuminate your path towards riding the wave of opportunity in this new world.   You will find out what thinking must be avoided...the thinking that drove companies like HP, Dell, Blackberry, and Kodak… to their demise.  I have experience leading or advising executive leadership teams in many industries, to build their own organizational success stories. There IS a certain pattern in the stories of these companies. 

The patterns I teach you today led toward the development of The Wealth Creation Formula, and my e-learning by doing courses specifically designed to assist CEOs of corporate family businesses, and their management teams, to understand the new business environment, upgrade their strategic clarity and focus, and execute on plans to create sustainable profitable growth in turbulent times. 

As a CEO you carry a Vision of your family Business’s Future in your head… and in your heart.  But are you doing what is necessary to make that vision come true?

Most organizations are stuck in mediocrity mode. However, today’s world requires action.

WHAT action will you take? As mentioned before, as an advisor to global executive teams across many industries, I have found the universal patterns for success...the high leverage tools and techniques that executive teams use to create successful high-growth strategies in their organizations. What I’ve learned, I have systematized, to allow ordinary businesses - like yours - to achieve extraordinary results in a competitive world.  Find out everything you need to know about it, the principles, how-to’s and how to implement the system in your business, by watching the video below, and then contact us to schedule a consultation.

Video: What if Everything You Think You Know About Your Business is Wrong

How to measure the impact of customer retention and satisfaction on your business so you can maximize profitable and sustainable wealth.

The vast majority of senior executives and corporate leaders are making a dire error when measuring the happiness of their customers.  They focus on worthless customer surveys and on new client acquisition to measure their ability to serve customer needs, rather than focusing on the most important measure of customer satisfaction: Customer Retention.

Improving your customer retention rate is quite simply the fastest and easiest way to create a massive positive impact on your profitability.  Customer retention gives you two critical pieces of data for analyzing your business:

1. It tells you precisely how good you are at understanding what customers need and delivering customer value. 
2. It provides you the input necessary to calculate the average customer lifetime of your customer, which in turn, allows you to calculate net new customer growth, lost revenue from customer attrition, and how much new revenue you can create by focusing on customer retention improvement.

In this video, I demonstrate and explain these concepts more fully...and provide you with step by step instruction for using my Customer Retention Rate What-if Strategic Growth Calculator™.    When you use the calculator, you will discover the three-step system for analyzing your ability to create and deliver the value your customer base is looking for.

Understanding your customer retention rate, average lifetime customer value, and the levers you can pull to create more revenue from existing customers can secure your business growth and profitability during these fast moving, non-linear times.

Consider the difference between Blackberry and Apple. 

Blackberry was a powerhouse of the early 2000’s when they came out with a handheld device with a QWERTY keyboard and easy access to email.  However, as smarter and smarter phones became the norm, Blackberry focused on maintaining its leadership with corporate clients, rather than risky innovation.

By focusing on the wrong questions about customer satisfaction (that of the corporations and not the users), Blackberry did not notice the lifetime of a customer was declining.  The company simply did not realize how many customers were falling off...and how much more quickly they were moving toward smartphones.  Even the corporate clients, which were Blackberry’s bread and butter, began to buy iPhone as employees demanded the latest technology.   As iPhones introduced apps that allowed employees to access any email service, fast search, and even windows programs, corporations began to change their buying habits as well.

Because of the focus of Blackberry on maintaining the status quo, they did not realize they were leaking customers at a very high rate...as Apple focused on customer wants for sleek design, lightweight phones, color and touch screens and apps. 

As Blackberry shows us, managers and CEOs must first focus on client retention.  You must know how well you are serving your current clients before you focus on new customer acquisition.  Most corporations have this wrong…

The corporations focusing on client service and satisfaction, on pivoting quickly to meet client demand, and on providing clients the greatest experience dominate markets in fast-moving, non-linear times. 

In an era of social sharing, ease of consumer reviews, and fast-paced technological advances, customer happiness is even more profitable than ever before.  According to a 2016 Nielsen survey, 82% of Americans cite referrals as the #1 criteria when choosing a product or service to purchase. 

Customer Retention Rate is now more urgently important than ever. 

I invite you to access the Customer Retention Rate calculator here, watch the video as a guide on how to use the calculator and then use your own data to assess your company’s results.  

Once you complete the exercise with your team, I invite you to schedule a call with me to discuss your results and gain further insight as to how my advisory services can help you drastically improve your customer retention and profitability in these turbulent times.

(http://www.business2community.com/marketing/numbers-dont-lie-2016-nielsen-study-revealed-referrals-01477256#RrGBc8tzwfVrgW00.97) - link to study