If you are struggling to understand WHY your corporate family business has been performing sluggishly, today’s video is just for you to find the answers you need to start moving profitably.
After advising CEOs of hundreds of mid to large sized corporate family businesses, I have learned that there are 5 Harsh Realities causing your business to struggle. Like it or not, these 5 Harsh Realities are changing the course of your business and creating new twists and turns, which slow down your business momentum and steal your profits.
The shocking thing is most CEOS actually refuse to face the reality, instead of living in denial as they spin stories for themselves, their Boards and their employees.
Have you ever spun a story like this when describing slowing sales and profits? ”It’s just a little disruption” ”We’ll be back to normal soon.”
“Things are even worse for our competitors.” Using those excuses is classic denial. When you practice Denial as Corporate Family business CEO, you put your family’s legacy and future at risk. At 1:30 Carlos Dias reflects on his own experiences as CEO and thoughts on DENIAL. Quite logically, when you try to fold 2 Contradictory beliefs Simultaneously, not only it creates a dysfunction - it creates a crash.
It is pure science. When in Denial, Carlos explains, your mental processing capacity simply slows down. You are attempting to fold two contradictory beliefs into one truth, and it creates dysfunction in your business and in your own mind.
Psychologists call this symptom “Cognitive Dissonance” and it causes you to become depressed, anxious and angry, affecting both your Business and your Personal life. In this video, I reveal precisely how to face and fix your denial with a step-by-step solution. As with all of the other tools and assets I’ve shared with you, the solution is not complicated once you make sure you are following the right principles.
Are you protesting in denial right now? Are you thinking, “No, this isn’t me. I mean, sure we have created some stories about declines in sales, and I do feel frustrated and unsure what next year will bring...or how to change it, but I can’t be in denial.” In my experience, If I tell a CEO that he or she is in denial of what actually has been happening in the business, most of them will first deny it. The crucial thing is to understand, whether you would be denying the actual circumstances or not, the numbers don’t lie. In this video, I will introduce you to the Reality Metric, a tool to help you to see whether you are running the business that is healthy or slowly destroying itself.
The fact is, o matter how hard you are working, no matter how many units you are selling - you might not be creating wealth in your business. You might even be destroying it. Every tool I provide has proven itself 100%, time and again, through many years and many industries. The most beneficial aspect of the Reality Metric is that it is built on a powerful calculation showing you the real picture of your business so you can spot failures at just the right time to prevent a disastrous business meltdown. Using the Reality Metric, you can keep your business profitable even in the Turbulent, ever-changing times. You will be able to acquire the necessary mental tool-kit, using the flexible set of strategic thinking processes introduced throughout my work to prepare you to thrive in turbulent and complex times.